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Brief of Air Conditioner Company
AUX is one of top three in the line of China air conditioner
with its production capacity over 3.5 million units
and employees over 7,500. Now AUX is called "Equipment
UN" equipped with most complete and advanced equipment
and highest parts self-made rate, general supervisor
is taken by senior air conditioner specialist from Japan.
Under strategic guideline of "Being Civic Brand",
AUX experienced the course of from blank to be with,
from
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small to large, from large to powerful. In different course
of development, AUX has been awarded successively with
several fames like "State Inspection-Excepted Product"
and "Energy-Saving Product", and got the approval
like ISO9002, European CE, Germany TUV, Hong Kong S-Mark,
National Environment Friendly, CCE and so on. By leading
marketing method, AUX has successfully implemented a series
of planning scheme like, "Parent Revolution",
Inviting Mr. Miludinovic, previous coach of National soccer
team as brand spokesman; Promoting "1 cent air conditioner";
Launching "Annual Check" after sales service;
Publishing "White Book of Technology and Cost of
Air Conditioner" and so on, which helps AUX to establish
its brand image as "Cool, Quite, Powerful Airflow,
Energy-saving, and high quality with normal price"
and its special position as one of leading brands in the
line of air conditioner industry. Until now, AUX has owned
57 branch marketing companies and more than 8,000 technicians
in China, and AUX product has been well recognized by
Italy, South Africa, Russia, Indonesia, Hong Kong and
other foreign countries or regions. Meanwhile, International
Marketing Center was set up in Hong Kong in Feb 2003.
AUX has fixed its future development direction as: Complete
Aux Air Conditioner Industry Chain composed of Up Supplying
Chain, Middle Production Chain and End Sales Chain. Sales
quantity reach 5 million units within 3 years, 7 million
within 5 years and to be the largest air conditioner manufacturer
in China or even in the world. |