Relying on Human
Resources and Managing by Trust have been the Corporate
Spirit of Ningbo AUX Group . Ningbo AUX Group has made
great strides in Electrical Meters and Household Appliances
after 13 years research and development. At present it
is one of the biggest giants in manufacturing electrical
power and a household appliance, with USD3.5 Billion in
assets, more than ten thousand staff currently engaged
in building a National Post Doctoral Workstation and is
also a National Key High Tech Enterprise. .
AUX has a high
level of plant utilization and can produce 25million electrical
meters, 3.5million air conditioners, 3.2million KVA transformers
and 30 million cellular phones annually In electrical
meter industry it ranks the first one in the world, winning
the first in domestic market in consecutive 8 years, with
market share of over 30% in the same field. Aux air conditioner,
one of the leading products of AUX Group, is a leading
brand
in Chinese air
conditioner industry. In 2002, AUX air conditioner ranked
the third one in domestic market, in 2003, the sales volume
was up to 2.5 million units The reason why AUX could keep
a rapid, stable and efficient development for 13 years
is its corporate spirit. Relying on Human Resources and
Managing by Trust, AUX never stops questing for perfecting
the corporate culture. It keeps pace with time, keeps
transcending itself, encouraging innovation under the
vision of Relying on human resources and Managing by trust,
"Efficiency centered, economic returns acting as
principle,
supplemented
with flexibility based on reason" "Combine
rigor together with openness" finally efficiency
emphasized. AUX sums above up three sentences as its
corporation core, "Principle of economic returns"
"Principle of flexibility subjecting to reason"
"Efficiency centered".AUX Group has diversified
many industries such as Automobile (car manufacturing),
new material and high tech electronics, SUV and Pika
which were put into production in 2003. Meanwhile, it
set the 3558 strategy, which indicates the sales volume
of air conditioner is 5million within 3 years, 7million
within 5 years; of mobile phone reaching 30million in
5 years, 70 million in 8 years.
In capital process aspect, AUX Group will own three
companies in the coming 3 years which could come into
market. One is A and another is H, annexing one company.
By purchasing and recombining, it is enlarging itself
into more competitive fields.
In globalization processing, in the future AUX's objective
is to fulfill 300 million us dollars in overseas market,
to set up 30 overseas offices, 3 buildings area abroad
and attract more than 50 salesmen.To fulfill all the
plans, AUX invests at least one billion per year in
measures and bettering machines, 30 million in implement
in human resources in order that the sale and profit
rate increase over 50% and 10% annually respectively.
Meanwhile, AUX GROUP is prompting to complete the 2
square kilometers Aux High-tech Zone. In the following
5 years, it will invest RMB three billion to build 150
square meters modern High-tech zone which is 15 times
larger than the present one supplying good base for
three big strategies. With the support of 2 square kilometers
High-tech zone and Nanchang High-tech zone covering
667 square meters completed in 2004, AUX will make a
rapid development.
Aux, as one of the Top 500 Enterprises in China, 27
key-supported enterprises in Zhejiang province and large-scale
groups in Ningbo, according to Municipal and District
Government overall plan, centering its development strategy,
is making its deliberated practical arrangement. Eying
on the corporation objective, market aim, product target
and talent goal, AUX makes an all-level program to reach
the sales volume of eight billion in near 5 years.
AUX believes: Success comes from efforts, prospect goes
with challenge. AUX staff will constantly pursue trust
and efficiency to increase overall management skill
and maintain high speedy development. Tomorrow, AUX
will also set its foothold among the High-tech giants
in China. AUX will also be acknowledged as a famous
brand in China and in the world.
