Cultural Concept

Organization culture



Create and lead smart life, cultivate outstanding talents.


Develop AUX into a world brand.


Precise, efficient, pragmatic, simple.

Opportunities come from performance.


Core culture

A dream

Achieve value, take responsibility.

Two basic rules

Handle all affairs as per economic value.

Handle all affairs based on justified reason.

Three success factors

Learning is a lifelong partner.

Time is precious asset.

Success needs relentless effort.

Four focuses

Focus on customer demand.

Focus on problem exposure.

Focus on benchmark comparison.

Focus on leading product.

Five methodological tools

Six-most, eight-method, WeChat group, meeting interaction, collective decision-making


Information collection is the most important, take-ism is the quickest, simple management is the most effective, methodological tool is the most useful, communication is the most reliable, noun definition is the most authoritative


size method, color method, shape method, position method, picture method, digital method, contrast method, association method


Strategic culture

1. Three strategies

Medical health, Internet intelligence, globalization 

2. Three 10-billion projects

10-billion budgets, 10-billion talents, 10-billion IT 

3. Five battles

Strategy, product innovation, IT, marketing, talent


Operation core

Two directions of “strategy and performance”
Two mainlines of “talent and culture” 
Two enhancements of “execution and refinement” 
Three 100% of “quality, innovation and service”
Four focuses of “customer, problem, benchmark and product”
Four information sources of “going global, borrowing brain, appointing consultant and using platform” 
Five target elements of “Target baseline,Resource allocation & Empowerment, Standardized system, Methodological tool and Performance motivation”


Cultural genes

1. Wolf characters

 (perseverance, teamwork, performance rigidity, implementation)

2. Fair (transparent, sunny)

3. Educating people (learning, sharing, Class A, inheritance, meeting, project, two courseware, three weapons)

4. Tool (IT, whiteboard, PPT, data, benchmarking, case, six-most eight-method, WeChat group)

5. Noun (benchmark, unique, baseline, fundamental, principle, methodology, taking rate, zero clearing, re-distribution, restart, scene, body reduction, cutting, digging, pulling, releasing, gathering)